Blogs

Kestrel Editors's picture

by Kestrel Editors

The holiday season is a particularly special time of year. Despite the winter months, it fosters a sense of warmth, not just among family and friends, but among strangers as well. It’s a time for giving and kindness, and an opportunity to reflect on our own lives, appreciating what we have and what we have the opportunity to share with others.

Kestrel Editors's picture

by Kestrel Editors

Tradeshows are all about engaging your target audience. Whether through samples, interactive displays, product literature, or full presentations, the purpose of a tradeshow booth is to make contact with potential customers, planting your company's seed in their minds, and generating viable leads for your business.

Aletha Tippett MD's picture

by Aletha Tippett MD

We live in an evidence-based, evidence-seeking world. We want numbers and data for everything. But in the real world we live in, day to day with our patients, what do we use for evidence?

Kestrel Editors's picture

The email newsletter, or e-newsletter, is one of the most effective ways for businesses to interact with their customers, providing valuable updates to a tailored list of partners, advertisers, or any group with a dedicated contact list. Email newsletters are also great traffic generators, functioning almost as a “portable” version of your website that can be delivered directly to the target audience, often directing that audience to the actual website.

But what should be in your e-newsletter, and perhaps more importantly, when should you send it out?

Kathi Thimsen's picture

by Kathi Thimsen RN, MSN, WOCN

Skin protectants and moisture barrier products serve two purposes in patient care: first is to protect the skin from harmful stimuli (incontinence, wound drainage, saliva, gastric juices, etc.); second is to create a barrier between the skin and the environment. It is amazing that one product and basically one classification of ingredient can get the job done!

Kathi Thimsen's picture

by Kathi Thimsen RN, MSN, WOCN

Looking for a moisturizer? Look no further than the faucet! Did you know that water is the ONLY moisturizing ingredient? It’s true. All of the other ingredients in popular skin and wound care moisturizers are simply to keep the water where we want it to be on our patient’s skin.

When selecting a moisturizing product for a patient’s condition, check the ingredients for agents that serve as humectants. This type of ingredient attracts, holds, and binds moisture to the skin.

Kestrel Editors's picture

The recent “sexting” Twitter scandal of Congressman Anthony Weiner is putting inappropriate use of social media at the top of media headlines. Many in the healthcare industry are wary of jumping on the social media bandwagon due to legal limitations, fear of exposing privileged information, and damaging relationships with patients and partners.

Kathi Thimsen's picture

by Kathi Thimsen RN, MSN, WOCN

Cleansers for skin and wound care have always been a topic of much discussion. How and why do we use skin cleansers? What are the differences between skin cleansers and soap? Can you use a skin cleanser in a wound? Why not? What should you use for wound cleansing?

Kestrel Editors's picture

Google Adsense, Facebook Ads, and Website Banners

Online advertisers have several different ways to reach their target customers. The most common marketing tools used to direct traffic to an advertisers website or product page include:

  • Enrolling in Search Engine pay-per-click programs (Google Adsense)
  • Enrolling in Social Media pay-per-click programs (Facebook Ads)
  • Purchasing banner ads on specific sites with targeted traffic